Overlook this Important Truth and Kill your marketing efforts:
As a business, as an entrepreneur, a Fortune 500 company, or a passionate coach, we all have one thing in common and that is the art of the hustle, so don’t WASTE it. So many businesses overlook this important truth and that’s a simple principle of having a distinct point of difference in marketing efforts.
Why should anyone use your business above other businesses?
Every business promotes itself to be the best, however, to ACTUALLY be the best you will need a distinct point of differentiation. In our super crowded market, we promote ourselves as business obsessed, not caring about code. However, 100% focused on how a website will allow you to grow your business and achieve your goals.
Think about it. You spend so much time talking to people, marketing, and branding your business in a certain way. If you spend all that time and money promoting yourselves, isn’t it a bit wasteful if there is no distinct reason for people to remember you?
So where do you start? And what defines a good point of difference?
The best place to start is with your target market. You need to overcome the notion of doing everything for everyone and choose a type of client that you would love to work with and then base your point of difference on them. Write down a list of what your target market’s major needs are and any problems that there currently are in the industry and use them to come up with a point of difference which they will truly value.
A great example is a plumbing business in Sydney that created their whole business (Name, P.O.D, and tagline) around the idea of being clean and friendly. They assessed their market as being women and chose their difference as one of the most complained about thing to do with plumbers and it allowed them to skyrocket their business from day-dot.
So what now?
Choose one major point of difference and 2 minor points of business and jot down some great ways to articulate these separating factors. Go out there and be remembered!